2. Free Marketing Wisdom Report - 110 tips to improve your product marketing. Topics covered include, email marketing, blogs and podcasts, general marketing and advertising, search marketing, social networks, websites, and B2B marketing. Click here to download your free copy. Note: Tip #38 is our contribution to this report.

3. Global Networking: Business Networking Series. The primary objective of these articles is to educate the reader on effective networking tools and practices. Click here to download your free copy.

4. Tips from the T-list: The Tips From The T-List is a travel industry publication derived exclusively from influential travel bloggers. Check out page 40 for our contribution to this book. Click here to download your free copy.

5. Association of International Product Marketing and Management

Ford's Attempt to Regain Touch with the Market

Removing Inventoritis from the Innovation Process; Lessons from Thomas Edison, World's Greatest Product Marketer

6. Boston Product Management Association

Inventoritis Exposed: The Missing Bridge Between Marketing and Engineering

7. IndustryWeek

Make Your R&D Dollar Count

8. Sales and Marketing Management

Internet Profiling: You Are What Google Says You Are

9. Rethinking your R&D activity: Lessons from Thomas Edison (Podcast)

[Recommended for Innovators, Product Marketing professionals and Manufacturers]

There are many stories of inventors who ended up broke, even if their inventions were first class world-beaters.

Perhaps the best known one is Nikola Tesla who invented AC (Alternating Current) electrical systems and technology which is widely used throughout the world today. He was in direct competition with Thomas Edison's DC (Direct Current) technology. Tesla had the apparently superior technology for most electrical power applications but Edison's technology held the market for some time even after George Westinghouse, inventor of the railway air brake system still in use today, backed Tesla. Edison actively resisted changing from his established DC to the superior AC technology but eventually did make the wholesale change as the market dictated. Unlike Edison, Tesla died in relative obscurity as a broke, lonely and unhappy man. When Edison died, the President asked everyone in the country to dim their lights for a minute of remembrance, a practice that was widely observed.

What led to these two prominent individuals to such vastly different outcomes? Tesla is the poster boy for inventoritis, arguably being a greater inventor and scientist than Edison while self-educated Edison was free of it and still has the reputation as being the World's Greatest Inventor.

10. Read "It's Not How Good You Are, Its How Good You Want to Be:The World's Best Selling Book

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top marketing guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must! Click here for more info