Atomica Creative Group: Vancouver based Strategic Marketing and Innovation Consultancy

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Product Development/Research

Step 1: Conduct research to see if the product is a good one (not excellent).

Step 2: Make any required changes to improve the product.

[If the product fails, then stop here.]

Product Marketing

Step 3: Assume that the product is "terrible" and the management has “inventoritis*”.

Step 4: Assess financial capability to support product-marketing initiatives.

Step 5: Create an inventory of all the tangible and intangible assets available to the company.

Step 6: Understand the value proposition, target market, goals and environment.

Step 7: Clarify timeline, plan, target market needs, priorities and objectives.

Step 8: Examine all processes within the company (operations, innovation, financial and
internal/external marketing).

Step 9: Make all required improvements to the internal processes.

Step 10: Improve the marketing materials.

Step 11: Design an external marketing strategy and process. (considerations below)

Positioning - competitive strategy, differentiation, brand and pricing strategy
Selecting - distribution channels, marketing vehicles and service providers

Step 12: Finding the Leverage Point (Strategic Leveraging**) by analyzing networks, trends, technology and alliances.

Team

Step 13: Get the right people into the right places at the right time.

Execution and Review

Step 14: Leverage all the appropriate tangible and intangible assets and execute on the strategy and process.

Step 15: Review the process and make any necessary changes.

*Inventoritis is the word encapsulating the concept developed by Atomica Creative and is stated with a definition as:

Inventoritis n. Any of a group of disorders usually characterized by withdrawal from reality, illogical patterns of thinking, paranoia, delusions and hallucinations accompanied in many cases by a portfolio containing granted patent applications and other forms of intellectual property including trade secrets. Inventoritis is associated with depressed or non-existent product sales and defects in marketing programs and is caused by excessive reliance on the assumed idea that one’s product or idea is an excellent one.

**Strategic Leveraging is a proprietary process developed by Atomica Creative and involves the following 5 steps:

1. determining the opportunities for improvement from the status quo.
2. evaluating strategic improvement opportunities.
3. creating a strategy centered around a Leverage Point (LP).
4. establishing a position.
5. executing the strategy using sufficient leverage and force to drive the process to completion.

Atomica Creative Group works on a project or hourly fee basis, plus client-authorized out-of-pocket expenses.

Give us a call now to set-up a free initial consultation with no obligations attached.

A written estimate and timetable is supplied to the client prior to the initiation of any project, if desired by the client.

So if you are feeling under-marketed or looking for new and exciting direction for your company, please give us a call.