Before you bet the bank, learn the secrets to getting better returns from your innovation investments.

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Get your FREE copy of our new book on innovation success (196 pages).

Who should read this book: Whether you are a venture capitalist, entrepreneur, marketer, corporate innovator, investor or inventor, learn the secrets to getting better returns from your innovation and marketing investments. Regardless of how you are involved in bringing products or ideas to market, inventoritis will be an issue. Learn why you need to avoid or overcome inventoritis, how to identify it, and 12 ways to overcome it to save time and money. Protect yourself and your investments from ideas that come from unhealthy biases.

Click here to review our book before signing up for the download

What you will learn:

Why you need to avoid or overcome inventoritis
What it is, where it comes from and how big an issue it is
How to identify it in a company or individual
What made Thomas Edison such a great product marketer
How brilliant scientist and inventor Nikola Tesla destroyed himself
What the costs of inventoritis are in innovation
Why Clayton Christensen got it wrong - there is no dilemma, inventoritis is disruptive
Twelve ways to overcome inventoritis and have a successful innovation outcome
How to increase your odds of achieving a successful innovation outcome

Target Audience: Anyone involved in the innovation process interested in obtaining better returns from resources applied to innovation

Table of Contents:

Introduction
Ch1: Inventoritis Exposed
Ch2: Running the Numbers: Most Innovations Prove Worthless
Ch3: Inventoritis is Disruptive
Ch4: Toyota vs. Ford Motor in "Lean vs. Mean"
Ch5: Lessons from Toyota vs. Ford
Ch6: Innovation Audit: 3M, HP and Procter & Gamble
Ch7: Success from Innovation: 12 Ways to Overcome Inventoritis
Ch8: The Successful Inventoritis-free Innovation
Appendix A: Case Study: Thomas Edison vs. Nikola Tesla in the "War of the Currents"
Appendix B: Lessons from Edison vs. Tesla
Appendix C: Complete List of Thomas Edison's 1,093 United States Patents
Appendix D: Complete List of Nikola Tesla's United States Patents
About the Authors

We will also keep you informed of the latest developments in the marketing field, to our CEO Tatsuya's (LinkedIn Profile) monthly Network Insider. Each month he shares one of the new and exciting things happening that will help you if you are engaged or interested in bringing your ideas, products or services to market.

Click here to review the Network Insider sample before signing up

A note from CEO Tats: If you think the Network Insider sucks, you can unsubscribe and keep the free stuff. And to go even further, if you hate the thing, please let me know why and provide a physical mailing address. I’ll send you a free hardcopy version of the book. I’m going to limit this offer to the first 100 people who come asking. Any more than that and we’ll likely get the point and bury the Network Insider. Email me directly at tnakagawa at atomicacreative dot com.

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"Overcoming Inventoritis outlines the importance of constantly field testing your ideas and is filled of useful insights and advice on how to protect your company from your own biases. Before you invest money in your next big idea, read this book."

Brian Scudamore, Founder and CEO of 1-800-GOT-JUNK?

To learn more about our book please check out our Amazon listing.