globeandmail.com : Small Business
globeandmail.com : Small Business: "
Entrepreneur publishes on-line for free
OMAR EL AKKAD
From Wednesday's Globe and Mail
Bruce Judson is putting his latest book on-line free of charge, a move he and his publisher hope will drive sales, increase exposure and prove a new model for book delivery in the digital age.
Mr. Judson, a successful entrepreneur and senior faculty fellow at Yale University's school of management, is the first HarperCollins Publishers author to put the entirety of his latest book on his website. Users don't have to pay a penny to read Go It Alone: The Secret to Building a Successful Business on Your Own. Instead, each digital page is bordered by Yahoo Inc. and Google Inc. text ads based on keywords in the book. The new business model isn't just a first for the author, it's also a first for his publisher. If successful, it may be embraced as a viable new strategy by traditional book publishers, long considered the media managers with the most to lose from the Internet...
(Click on the hyperlink above to view the entire article)"
Entrepreneur publishes on-line for free
OMAR EL AKKAD
From Wednesday's Globe and Mail
Bruce Judson is putting his latest book on-line free of charge, a move he and his publisher hope will drive sales, increase exposure and prove a new model for book delivery in the digital age.
Mr. Judson, a successful entrepreneur and senior faculty fellow at Yale University's school of management, is the first HarperCollins Publishers author to put the entirety of his latest book on his website. Users don't have to pay a penny to read Go It Alone: The Secret to Building a Successful Business on Your Own. Instead, each digital page is bordered by Yahoo Inc. and Google Inc. text ads based on keywords in the book. The new business model isn't just a first for the author, it's also a first for his publisher. If successful, it may be embraced as a viable new strategy by traditional book publishers, long considered the media managers with the most to lose from the Internet...
(Click on the hyperlink above to view the entire article)"
posted by Daryl at 2:19 PM
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