Michael McDerment Blog: From the Web 2.0 Trenches: How to Build Real Businesses
Michael McDerment Blog: From the Web 2.0 Trenches: How to Build Real Businesses: "
Posted: November 9th, 2005 11:10
From the Web 2.0 Trenches: How to Build Real Businesses
Home - Web 2.0 Chronicles
Introduction
There is a lot of buzz and discussion about Web 2.0: what it is and what it means. The debate over its importance and/or relevance has been fuelled by thought leaders such as Tim O'Reilly and Nicholas Carr, but what appears to be getting lost is how viable businesses can be built, and how entrepreneurs can succeed in this changing landscape.
Context - What is Web 2.0 To Me?
To be blunt, Web 2.0 is not a revolution nor, for that matter, much of an evolution. It is just a new name for age-old business practices. O'Reilly and others use terms like perpetual beta to describe concepts that were hot in the 1980s. Customer focus, one of the pillars of Total Quality Management (TQM), was the mantra of the 1980s auto industry. To me, Web 2.0 is about one very simple thing: helping people do more online with services that are easy to use.
Since the barriers to creating a Web service are so low, countless would-be entrepreneurs are jumping in. As venture capitalist Peter Rip has pointed out, an entrepreneurial bubble is forming because new and cool ideas can easily be created and distributed often with little venture capital. But for successful Web 2.0 businesses to be built, entrepreneurs must focus much more on traditional business practices than what appears to be happening today. The idea of building a cool service on a part-time basis while still maintaining your day job has little to do with creating a viable business. Viable businesses are what true entrepreneurs want to build. Viable businesses are what will survive Web 2.0, so let's look at how to build them.
How Can Entrepreneurs Survive Web 2.0?
There are two routes:"
Posted: November 9th, 2005 11:10
From the Web 2.0 Trenches: How to Build Real Businesses
Home - Web 2.0 Chronicles
Introduction
There is a lot of buzz and discussion about Web 2.0: what it is and what it means. The debate over its importance and/or relevance has been fuelled by thought leaders such as Tim O'Reilly and Nicholas Carr, but what appears to be getting lost is how viable businesses can be built, and how entrepreneurs can succeed in this changing landscape.
Context - What is Web 2.0 To Me?
To be blunt, Web 2.0 is not a revolution nor, for that matter, much of an evolution. It is just a new name for age-old business practices. O'Reilly and others use terms like perpetual beta to describe concepts that were hot in the 1980s. Customer focus, one of the pillars of Total Quality Management (TQM), was the mantra of the 1980s auto industry. To me, Web 2.0 is about one very simple thing: helping people do more online with services that are easy to use.
Since the barriers to creating a Web service are so low, countless would-be entrepreneurs are jumping in. As venture capitalist Peter Rip has pointed out, an entrepreneurial bubble is forming because new and cool ideas can easily be created and distributed often with little venture capital. But for successful Web 2.0 businesses to be built, entrepreneurs must focus much more on traditional business practices than what appears to be happening today. The idea of building a cool service on a part-time basis while still maintaining your day job has little to do with creating a viable business. Viable businesses are what true entrepreneurs want to build. Viable businesses are what will survive Web 2.0, so let's look at how to build them.
How Can Entrepreneurs Survive Web 2.0?
There are two routes:"




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