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Monday, November 21, 2005

Community : Ecademy/Google or 3.000 connections on LinkedIn

Community : Ecademy/Google or 3.000 connections on LinkedIn
by Octavio Pitaluga, MBA on 11-May-05 11:27pm
Dear all,

I have just reached 3.000+ connections on LinkedIn and keep my # 1 position in Brazil. I have already written an article about my 1-year online networking experience recently. Complementing it, I would like to ask : what does it bring more visibility and (hopefully) attractiveness before the crowd? (a) be an active member, blogging, posting articles and inserting their respective links into my profile on Ecademy or (b) have 3.000 connections on LinkedIn + 60 endorsements so far ?

Well, I can say briefly that media in Brazil interviewed me about 10 times concerning networking within 1 year for 2 main reasons: (a) Ecademy South America/Brazil leadership and (b) leading position among LinkedIn members in Brazil. Whenever, I give an interview and/or have my articles published in newsletters and the likes, I kindly ask for this material and insert it on my profile on Ecademy.

However, when I check my visibility on Google, I find 6.630 hits (and counting) with my name "Octavio Pitaluga". The great majority (95% +) of these hits are directly related to all my blogs, articles, interviews, pdf/links and everything that I posted on my profile on Ecademy + blogging/articles area.

It means that the more I generate ideas, share knowledge, post articles, multiply opportunities within network and expose myself on Ecademy, the more visible (and attractive) I will be for Google. Sounds easy and interesting, right? Not to mention the organization of regular offline networking events between Rio de Janeiro and São Paulo.

By doing so, I just reinforce my personal brand/name which is unique like myself. Besides, I keep growing the network. I try to serve it as much as possible within my limits. My 60 testimonies concentrated on LinkedIn may prove this point. I position myself as a reliable and trustworthy professional. How can I better serve you? Shall we find a win-win approach towards wealthy business? Hopefully, those who are in demand for my skills, knowledge and expertise will require my services.

Actually, that is what networking is all about: commitment and trust. It is as simple as that. The number of connections is just a quick (and even poor) way to measure the intangible value of one´s network. The ideal scenario is to keep adding so much and constant value to the network that it will naturally support you forever and ever in an extremely positive relationship for the primary benefit of the network itself. In fact, the network does not belong to anyone but it will always belong to itself. People are free to interact among themselves according to their best interests and identification codes. My primary role is simply to connect people and help them to find their own way inside the community.

Conclusion: If you want to build trust and commitment; Ecademy is your best environment. There´s no way you can hide here for so long. However, if you want to go for volume, LinkedIn must be considered as a very interesting option to complement one´s network growth strategy. Just learn how to use these wonderful and complementary networking tools wisely and leverage your activities by serving your network properly.

Thanks for your kind attention. Best regards,


Octavio Pitaluga
Tech-bridges Marketing Ltda

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