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Saturday, October 29, 2005

Dane Carlson's Business Opportunities Weblog - Opportunities, news, and links for small business entrepreneurs

Dane Carlson's Business Opportunities Weblog - Opportunities, news, and links for small business entrepreneurs: "
Six Mistakes to Avoid When Choosing a Business Name

Business Know How:

No matter how great a business is, an inappropriate or poorly-chosen name can have a negative impact on its success, especially when first starting out.

On the other hand, a business name that is appealing and memorable can do wonders for a business's bottom line.

Some aspects of selecting a business name are subjective and reflect the personal wishes and preferences of the owner. There are, however, some mistakes that business owners make in naming their establishments that just don't make good business sense.

Avoid these and you'll be on the road to having a business name that will serve as a real asset and hopefully bring many profitable returns.

Getting stuck in alphabet soup

Using names that are too long, or difficult to understand, spell or pronounce

Picking business names that limit business growth

Letting the grey areas get you discouraged or immobilized

Being an island

Failing to check if your chosen business names belong to another business

Posted by Dane on October 26, 2005"

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